From what I heard I they also conducted research on golden ears (although only vaguely explained) - it seems that they concluded that there are no vast difference between 'golden ears' and 'normal people'. So I suppose they tested these on different people of different backgrounds.
I could be wrong - i currently cannot rewatch the video in order to reconfirm.
Again I do not have the papers, so i cannot independently confirm the statements.
It should be noted that the NRC conducted these test on speakers and not on headphones which have vastly different properties. And looking at the evolution of speakers since that research, we can see that speakers have not molded into one and all sound identical (in accordance to these findings).
Every company (Consonance, Magico, Linn, WilsonAudio...) all sound different and have their own characteristics (at different price points) - simply because the perfect, agreeable sound signature is
not the ultimate goal. The goal is to create and carve out a unique character which makes each producer stand out from the crowed and caters to a certain listener/fan-base.
From what i suppose, that for young audio companies (beats, bose...) this neutral sound is not the goal, because this is not what the target audience wants. Young people these days tend to prefer a bassier sound because this is how they experience music on a day-to-day basis.
They probably would find this sound signature understandable or even appealing - but in the end go back to what they know (and they think is therefore superior), namely their bass boosted colourful plastic headphone.
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Your statement which implies the correlation:
Neutral = high fidelity = audiophile sound = audiophile's target sound signature = our sound signature (which we all aim for).
is not something which i can confirm. (Mr Barton speaks of measured neutral sound which results in being bass light and not enjoyable)
Although yes the (perceived) neutral sound is probably the most versatile and agreeable (see the research they talk about). This is not necessarily what people (also us audiophile) are looking for in our purchases.
We all have individual preferences which we (for one reason or another) prefer to the scientifically perfect.
If your statement were valid, Grado Labs for example would have gone out of business 60 years ago. But they still have a loyal base of followers. Because there are people not looking for neutral.
For demonstration purposes (picture by fellow head-fi'er
kayandjohn):
qed.