No, they do not sound same. They have same body and shells, but there are 3 differences in accessories, which affect the sound:
1. Earpads - not only the color is different. Also fabric and dimensions. Main difference is in soundstage. I like the sound of K702 pads more.
2. Foam rings under the earpads - These greatly affect the treble area. There must be many original rings with different foam densities. I have three original AKG pairs from Thomann.de and two pairs from K701/2. All pairs have different densities and different treble (and stage of-course)! I like rings with the lower foam density, treble is not peaky but airy then.
When they were entirely new, K701 had much denser foam rings than K702.
3. Cable - This affect the sound maybe the least, maybe the most, it depends on listener. I have PC-OCC cable for K702 and I think the sound is clearer.