dougmwpsu
100+ Head-Fier
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- May 10, 2004
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So recently, movie ticket sales have been sucking. Hollywood has been putting out one stinker after another and people would rather watch their bad movies at home than spend ten fitty at the theater that feels more like a cattle processing center than a movie house. The movie industry just wants to play the blame game; people just want to wait for the DVD release. So I had a thought, if tickets sales have been poor, why not transform the theater into a place people would actually want to spend a Friday night?
My idea: Open up a second run theater that shows all older films. Classic films that people love to watch over and over. Independent and foreign films that don’t make it to regular theaters. Instead of letting the studious determine what your theater’s offering, why not decide yourself? If I could see Raider's of the Lost Ark or Reservoir Dogs in a modern theater I think I’d jump at the chance. Also, from what I read, most of a theater’s profit is derived not from ticket sales, but from concession sales. If this is so lucrative, why not sell something other than popcorn, candy or soda? What if you got yourself a liquor license and replaced the popcorn with a bar? Let the corporate joints have their teenagers, market the whole thing to people with real money to spend. Instead of getting people though the process as fast as possible, draw it out a bit, make people feel pampered and taken care of. Help separate them from their wallets. Give them a place to sit down and have a drink or a snack afterwards. Make them feel like they're getting somthing more than just a movie, somthing indefinable. Sell DVDs of the movie they just watched at the door and give them a list of upcoming titles and showings so they can plan in advance.
Well what does everyone think? Am I just being crazy?
My idea: Open up a second run theater that shows all older films. Classic films that people love to watch over and over. Independent and foreign films that don’t make it to regular theaters. Instead of letting the studious determine what your theater’s offering, why not decide yourself? If I could see Raider's of the Lost Ark or Reservoir Dogs in a modern theater I think I’d jump at the chance. Also, from what I read, most of a theater’s profit is derived not from ticket sales, but from concession sales. If this is so lucrative, why not sell something other than popcorn, candy or soda? What if you got yourself a liquor license and replaced the popcorn with a bar? Let the corporate joints have their teenagers, market the whole thing to people with real money to spend. Instead of getting people though the process as fast as possible, draw it out a bit, make people feel pampered and taken care of. Help separate them from their wallets. Give them a place to sit down and have a drink or a snack afterwards. Make them feel like they're getting somthing more than just a movie, somthing indefinable. Sell DVDs of the movie they just watched at the door and give them a list of upcoming titles and showings so they can plan in advance.
Well what does everyone think? Am I just being crazy?