After building up my expectations for Studio3 to be an industry-leading wireless headphone based on the momentum of the fantastic Solo3 that preceded it, Apple’s infinite resources and talent, and the groundbreaking W1 chip, I ended up being extremely disappointed with Studio3. Beats had the opportunity to change the headphone industry with their flagship wireless headphone much in the same way AirPods created a new category, but instead settled on complacency and mediocrity. Design Appearance The design is the high point of Studio3 as it retains...

Apple is really doing it: they're taking a brand that has the dominant marketshare in the headphone marketplace despite having had subpar audio quality, and greatly improving it while adding groundbreaking features that will take the competition a year or two to catch up with. It's a bit of a genius proposition: purchase the most popular headphone brand that people buy solely for the branding and marketing despite abysmal audio quality, then rebrand it so that consumers are actually getting a quality product with innovative features. The Solo3 is a...