Head-Fi.org › Forums › Equipment Forums › Headphones (full-size) › Sony's new flagship 2014 - MDR-Z7
New Posts  All Forums:Forum Nav:

Sony's new flagship 2014 - MDR-Z7 - Page 13

post #181 of 3729
If the price is cheap, it's not because the **** aimed for China.
In fact, most SONY fans in China are looking forward to a flagship as milestone as Q010 or R10,but unfortunately,it is said the RRP is only around 1000USD……as we all know SONY died at least 110years ago.
post #182 of 3729

I think your post came across as "the headphones are 1000 USD and therefore it must be sh!t", as in if it is going to be truly the next flagship it must be much more expensive than that. Maybe it is just a misunderstanding, but I believe price does not really indicate anything. In this day and age production is cheap, if the company is charging alot for their R&D that means their design team is not effeicent enough. In days where companies like Hifiman is brining flagship better than before in short period of time while keeping the prices relatively low there is really no room for having anything more than a thousand dollar mark. Those who do it I will dare to say are doing for more dollar. 

post #183 of 3729
Whilst the previous posts were not eloquently put, the (marketing-driven) consumer mindset that says "premium" and "premium price" is something to strive for, is a proven tactic that results in sales.

In the context of the high-end headphone market, whether Sony as a brand attracts that premium identity is a different matter. Personally I do not think Sony carries that brand identity of for example Audeze. How can you when you cater for every tier.
post #184 of 3729
Quote:
Originally Posted by LFC_SL View Post

Whilst the previous posts were not eloquently put, the (marketing-driven) consumer mindset that says "premium" and "premium price" is something to strive for, is a proven tactic that results in sales.

In the context of the high-end headphone market, whether Sony as a brand attracts that premium identity is a different matter. Personally I do not think Sony carries that brand identity of for example Audeze. How can you when you cater for every tier.

Did Sony even have a real premium item in the past? usually its just the consumers that label them as is. Unless Sony decides to sell mdr 1r's with authentic panda leather on it, that would be real premium.

 

As for marketing scheme, they are clearly trying to tap into lower tier consumers to increase volume sales output and make real profit, rather than selling a few thousand units just to keep the company afloat like Philips before and finally lost the headphone division to Funai.

post #185 of 3729
Quote:
Originally Posted by LFC_SL View Post

Whilst the previous posts were not eloquently put, the (marketing-driven) consumer mindset that says "premium" and "premium price" is something to strive for, is a proven tactic that results in sales.

In the context of the high-end headphone market, whether Sony as a brand attracts that premium identity is a different matter. Personally I do not think Sony carries that brand identity of for example Audeze. How can you when you cater for every tier.

The Quali line up was very much designed for catering a very specific audience, the R10 was really a product that was truly limited in terms of the design as it was based on a very specific type of wood that in it had variation which caused the same driver sound different (from what I have read).

 

The quali was different in that it was designed to be targeting the very rich who want a luxuries set of audio line up.

 

All we know from pictures it that sony is releasing three product which one is home related (headphone) and the other two are portable (IEM and what seems to be the ZX-2).

Price wise no one will know but I know sony will not reintroduce the same quali line up, they will focus on producing for the zx-1 audience which were quiet a lot. We are assuming things since all this sony official leaks are from china.

post #186 of 3729
Quote:
Originally Posted by audionewbi View Post
 

The Quali line up was very much designed for catering a very specific audience, the R10 was really a product that was truly limited in terms of the design as it was based on a very specific type of wood that in it had variation which caused the same driver sound different (from what I have read).

 

The quali was different in that it was designed to be targeting the very rich who want a luxuries set of audio line up.

 

 

The Qualia line was not at all limited to audio. They were a lot of different products there, TV's, cameras... 

 

The R10 line, on the other hand, was exclusively composed of high-end audio components (MDR-R10, DAS-R10, some speakers etc...). 

 

The R10 themselves have been produced for quite a while, and the drivers were modified over time to match, I believe, some of the customers desires. Hence the Bass-Heavy version. 

 

If I'm not mistaken, 4 different models of drivers were produced.

post #187 of 3729

I was aware that Qualia had a wide line up of goods but R10 lineup is new to me, I thought R10 cup was made from a 100 year old Japanese wood that naturally had a limited quantity. 


Edited by audionewbi - 8/30/14 at 6:25am
post #188 of 3729
Quote:
Originally Posted by audionewbi View Post
 

I was aware that Qualia had a wide line up of goods but R10 lineup is new to me, I thought R10 cup was made from a 100 year old Japanese wood that naturally had a limited quantity. 


Oh, sorry, I didn't want to be condescending. I just wanted to make it clear :beerchug:

 

The R10's cups were made from Zelkova Serratta.

 

I'm not sure that it's a really rare wood, but I believe that it takes a lot of time to dry before it can really be stable.

 

IMHO, Sony decided to stop producing the R10 simply because the prices had started to drop, and that they had never been profitable in the first place.

post #189 of 3729

No you were not condescending at all, I learned something new today. 

post #190 of 3729
Quote:
Originally Posted by audionewbi View Post
 

No you were not condescending at all, I learned something new today. 


Great !

 

I can't wait to finally know what kind of cans Sony has been hiding... Even though I know that It won't be another R10 (nothing will ever equal the R10, as a product, sadly), I'm still quite excited.

post #191 of 3729
What are the new products smily_headphones1.gif
post #192 of 3729
Quote:
Originally Posted by mochill View Post

What are the new products smily_headphones1.gif

To summarize:
We don't really know.
Current rumors for the headphones are the ZX7 and ZX5, being placed around $1000 and $800 respectively
The latest image suggests a new DAP and IEM as well.
post #193 of 3729
Quote:
Originally Posted by HarleyZH View Post

The PS4 is not aimed and marketed to teens only, in fact going by studies the average age of gamers was around 30 when I last checked.
I don't know... Last time I was on a first person shooter, I coulda swore half of my team was 5... wink.gif
post #194 of 3729
Quote:
Originally Posted by GL1TCH3D View Post

The latest image suggests a new DAP and IEM as well.

 

I really hope it's a ZX2 & EX2000!

post #195 of 3729
^+1 wink.gif
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Headphones (full-size)
Head-Fi.org › Forums › Equipment Forums › Headphones (full-size) › Sony's new flagship 2014 - MDR-Z7