Actually, they release far far far more than Apple. This marks the 7th revision to the AK series in 1,5 years. That is insane. If they are not careful, they will unravel their luxury pivot. Price isn't an issue; pricing and marketing top-flight items that are then upended by hardware revisions which amount to nothing more than --edit this post-- blog action, is the problem. They are churning these things out at every whim.
What can succeed an 'ultimate' player? I was so happy with AK at first. But it's ludicrous to invest in a supposedly hi-end product that has less than a half-year's life before it is upgraded. Certainly compared to iBasso/Hifiman competition, these are classy looking devices. But in terms of upholding luxury appeal, the constant iteration of current hardware like 'oops'. It's ridiculous by now and makes the hi-end look like a laughing stock.
Again, it's not the price; it's the complete assault on the image, esteem, snob appeal, etc., of the luxury market- a market that I believe in and support on many product fronts. In any other product category, this wouldn't float.