I don't get iRiver's business plan. It seems like every time I blink, they release a new model. As a consumer who's got an ak120, I'd be interested in getting an ak240, but am concerned that a better model is a few months away. Oh, and now I have the fun of selling with high depreciation.
These guys are crazy. Look at Rolls Royce who makes a similar niche ultra-premium product- how often do they revise or introduce a new car model? Every ten years or so.