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Apple 'To Buy Dr Dre's Beats Firm For $3.2bn'

post #1 of 2
Thread Starter 

Apple is set to buy headphone maker Beats Electronics for $3.2bn (£1.9bn), it has been reported.

The Financial Times says the deal could be announced as early as next week, marking Apple's largest ever acquisition.

Founded by rapper and music producer Dr Dre and fellow music producer Jimmy Iovine in 2008, the firm produces 'Beats by Dr Dre' headphones and also runs a music streaming service.

Dr Dre calls himself the "first billionaire in hip hop" as the iPhone maker lines up a huge bid for his headphones company.

 

All I have to say is WOW. Does that mean they will start to make some quality products now?


Edited by koreanzombie - 5/9/14 at 9:07am
post #2 of 2

Well, Apple does make good sounding products (for what they are, talking about laptops, phones, ipod, compared to the other stuff in the product segment), and they do have a pretty good system going with the iTunes. I just hope they will make products for their usual consumers who want high quality stuff and are ready to pay for it, unlike the current Beats crowd who likes the cheap squeaky shiny plastics and couldn't care less about the performance, just the name. 

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