Think what you might... both Apple and Beats paid meticulous attention to the whole user experience, not just the technology inside the cases of their products.
Apple, of course, with:
- Clean design with minimum buttons and tremendous ease of use;
- An entire work environment (iTunes and the Apple App Store) with automatic synchronization across multiple Apple devices;
- Innovative human/machine interfaces, such as Siri speech recognition, and the first wide-spread use of ultra-high-definition displays (the Retina) while increasing portability by decreasing weight and thickness.
And Beats, with:
- Headphones that are both attractive and simple to use, assuring that their plugs will fit into Apple products even through iPhone cases and the like (try to fit a Sennheiser 1/8" plug into the little hole on an iPhone case to see what I mean);
- Headphones that are light weight enough to stay put and comfortable to wear;
- Headphones that accommodate the whole portable music scene, with attractive boxing, carrying cases, and multiple plugs.
Neither Apple nor Beats are generally where leading edge technology will first appear. But both pay far more attention to improving the entire usage experience, not just the data sheet specs, of their products.
I have 6 Beats systems (Beats Pro HP, Beats Studio 2013, Beats Studio Wireless 2013, HeartBeats IEMs, Beats Music, and Beats Automotive stereo), and 8 Apple systems (iPad Air, iPad original, iPod Classic, iPod Touch 5th gen, iPod Touch 4th Gen, iPhone 4, and iPhone 5, and iPod nano).
Not everyone would consider the SQ nor the Price/Performance of Beats to be a good user experience.