I think it's more to do with the Beats music streaming service, and possibly patents if Beats has any. Apple is technically a bigger brand than Beats in terms of media exposure anyway, so I doubt they'd acquire Beats for the branding.
Funny though. I've often branded Apple's biggest hardware competitor, Samsung, as having no taste - copying hardware designs, TouchWizz UI, Swarovski studded handsets, articicially boosted benchmarks - but Apple devices having "Beats by Dre" branding on the back would bring testelessness to a whole new level. Shame really, because I like the iOS app ecosystem and can't see myself getting the same quality apps from Android.
I truly hope this acquisition is to eliminate a competing music service and acquire whatever might have been of engineering value, effectively killing Beats as a brand in the process. The Beats founders will cash out, I'll remain on iOS, and we all won't have to see the Beats logo ever again. Wishful thinking.
The more I think about this, the more it just doesn't make sense for Apple. It's definitely not about the branding. It's definitely not about the technology as Apple could design higher quality accessories in-house if they wanted to, and it doesn't even make much sense for the music streaming (especially for the price of 3.2 billion) since Apple's iTunes Radio already has their own lucrative streaming deals in place. Then again, I'm no analyst.
Edited by kurochin - 5/8/14 at 7:04pm