You would think so but like I said earlier, audiophile technology pricing is a fickle thing which is more of "what can we get away with charging" rather than representative R&D+production costs etc with a normal profit margin. Oppo do this a lot less than some other manufacturers, partly because they hit the mid audiophile point and sell in considerable quantities. They stake their reputation on good value and good quality, rather than just good quality. The fact is, that many will say and believe the Hugo DAC is better simply because it is more expensive. In reality, it may be no better or only every so slightly better. For example I have compared an Audiolab M-DAC with a Benchmark DAC 2 which is much more expensive (almost 3 times the cost), and while I can hear little differences, I cannot say one is better than the other.