Originally Posted by Claritas
How do Beyers and AKG not equal Senn in those areas?
Isn't the resale value is largely based on the original cost? If so, that's a circular reason.
I don't know, I haven't done the analysis and Apples to Apples comparison between all 3. My point is that saying "Senn's do not sound 2x better than the others" and thus shouldn't be charging 2x more in price isn't really fair because it's not just the sound quality that is contained in the price, there are other factors at hand. If the Senn's had one additional year of warranty or guarantee that would definitely matter to me and would be worthy of a higher price, for example. Or maybe they have spent a ton on R&D to eliminate the need for an amp while at the same time not being super sensitive or something - something that is more intangible than saying "better sound".
Resale value is not necessarily based on original cost - that is a factor, but it's more tied to if they hold their value over time or not. Some products are known to be extremely reliable, well built, and will last you years, so buying used isn't much different from buying new. Maybe the AKG's & Beyers do this as well, I don't know, just stating the principle.
The other thing about pricing is it's a way to differentiate a product among competition in the marketplace. So if there are AKG, Beyer, and Senn all making flagships around the same price and with similar quality & praise from customers, what will differentiate them in the eyes of the consumer? What will help people decide which is right for them? Especially if they sound & look similar. For Senn to set a higher price point, they create their own difference - and it may just be psychological or in your head, but it goes back to what I said about positioning. Senn want to be perceived as the upscale, luxury, higher priced headphone brand, and they have made a decision NOT to compete with the other guys when it comes to the lowest price point - at least not with their flagship models.
If price is so important to you, by all means feel free to speak with your wallet and NOT buy Senn's. If enough people made that decision, they may have no other choice but to set their prices lower. Of course I doubt it because this is a fairly niche market that in general places more importance on quality than price - but in fairness Senn does offer cheaper headphones. They're just not the flagships.