Originally Posted by cddc
I think those prices are realistic.
You can already get HD650s at $320 - $380, and HD700 at $500- $600, when they are on sale.
As to HD800, Senn definitely can sell a lot of them around $1500. But I believe it will never become as popular as HD650 at this price tag. But if Senn can lower its price to $800 - $900, it will definitely become the next sensation. And most likely Senn will make much more money out of it.
The next sensation? The HD800 is very popular among headfiers and those across other web communities. Sure if the price was lower they'd sell more models, like any price drops and sales, but personally I don't think it ever is going to be as popular as the HD650 even at that price. The HD650 will still be a third of the cost for very good SQ, and has been around for twice as long as a model. Let alone having a sound signature that is more likeable to a mass of people over the brighter analytical style of the HD800 - there are many who would take a HD650 over a HD800, even the HD600 has a similar sentiment due to sound signature.
There are less people ready to drop $900 than $400. More than ready than at $1500, but If Sennheiser are making a very strong profit and success with that price point, then I don't see it happening. Does X increase in total sales make up for loss of X dollars per sale? For the retailer does X sales also increase enough to cover their profit margins. They'd hope to sell twice as many HD800 as such a price, not sure if that would occur really. Doubling up in total sale is not as easy as it may seem, many people who own certain businesses may agree.
Edited by UNIFi - 4/1/14 at 11:41pm