It seems like Audio Technica is, once again, releasing way too many products. This time it's the new AX3 and AX5. I searched but didn't find any threads about them so I thought I'd start one.
These things are being released at the same time as the new in-ear CKR series.
(pics from Audio Technica Japan website)
Personally I think they look really good. The US Audio Technica website has the AX5 priced at $85 and the AX3 at $55. So if these sound good they could turn out to be a bargain.