I believe Clemmaster is talking about the woodbox the HE-560 was shipped in, and not the wooden earcups. From a packaging standpoint, it is somewhat acceptable that this would not be particularly high-end/indestructible as it is mere dressing to ensure that the main component, the headphones, arrive in a safe manner.
Just FYI, sponsors of a brand technically aren't supposed to talk about competing products on Head-Fi.
But I do agree with you (somewhat) with what you said... The HE-560 don't come with a case (the travel case was only included for pre-orders if I'm not mistaken and not designed for the new headband). So I can see a lot of people using the box as a travel case.
Edited by tinyman392 - 5/7/14 at 3:59pm