actually my most successful products are the line of Pico portables, which were without the benefit of a 'known' designer. I make almost nothing on the BHSE and GS-X mk2 and couldn't afford to sell them to dealers. i would much, much rather sell 2 pairs of Sennheiser HD800 than 1 GS-X mk2. Not only would there be more profit, i wouldnt have to do anything! No design work, no dealing with vendors, no building, no skilled employees, and if it breaks, it's Sennheiser's problem! Sales is the place to be! ;)
Would you disagree that the reputation garnered by BHSE/GS-X has had a trickle down effect (in terms of perceived quality and consequently sales) on your less expensive gear?