I see how this ideology is plausible in a small company environment. However, the bigger the company (and more importantly, the more people working in it) the less probable it is that you can have such dedicated workers. One thing that I noticed is that the less people, the more interaction between them, thus higher levels of empathy are possible, leading to a better work environment.
As numbers grow, the interests of the parties start to head in different directions, and that lack of interaction only increases separate goals.
Also, I always found that good chairs (does not automatically mean expensive, but it often does) are one core element if you are sitting most of your work hours.
If you spend 1 hour out of 8 standing or moving that is ok, but if you spend 8 hours sitting, it will take a toll on your health sooner or later (even with good chairs).
From another side, I agree that if you build a Palace you die, but... its kinda nice to die in a Palace :D. Im trying to say that usually you would build the Palace with the money you saved from revenue/profit, not from the money you are investing to make that profit in the first place.
As for Apple, they had a good trend going for them, but that is what it is: a Trend. people are already starting to look for alternatives, and Apple has yet to show what it has done with all that massive amount of money it has made. That Spaceship thingy: A marketing stunt, and it is unclear to me if finishing it is even worth it.
Apple has money to burn so even if they lose a few billion, they are not going to lose sleep over it. Now a startup or a small business trying to emulate them is silly.