Originally Posted by bigfatpaulie
The watches are very likely genuine but grey market. Many of these sites are similar (swissluxury, prestigetime, etc) and usually work in the same manner. They buy stock from jewelry stores that are going under or liquidating a brand or are importing them from a different market and bypassing customs. Some also ship directly from overseas. Most sites offer an additional warranty because the manufacture won't honor one... At least that's how I understand it but who knows...
Back in the day the watches would come with SN's very carefully buffed out (as a side note Costco used to do this too) but this is rarely done now.
Agreed. They seem grey market to me. "This is from their website: We are not, nor are we affiliated with authorized dealers of any of the timepiece manufacturers advertised." So if you choose to buy a watch from them you will likely get a better price than an authorized dealer would give, but you will not get a manufacturers warranty, and your watch will not be serviced by an authorized service provider for the manufacturer. Authenticwatches.com will provide a warranty with the watch. It won't be the manufacturer's warranty, but may provide the peace of mind you seek when you make a large purchase. They will also service your watch. It might be as good as the service you would get from an authorized service provider.
So it might be a good deal, and it might work out great, but there is a trade off for the good initial price for the watch. I do feel that they are very up-front about who they are and what they provide. I've never bought a watch from them or from any site, like this, so I don't have firsthand experience, but you can get a lot of information about whether buying from a company like authenticwatches.com would work for you, by understanding all of the information on their "About Us" page: http://www.authenticwatches.com/info.html