It's good that Beats have caused people to want something more than just stock earbuds, but I don't think it's really accurate to say that Beats have turned the public on to good sound quality. Beats represent style and exclusivity just as much, if not more, than sound quality by itself. Buying Beats is usually not a transformative experience that makes the buyer want to move on to something with even better sound quality. I suppose there are exceptions -- this site gets people who had Beats and want something better from time to time. That's certainly a good thing. But for every one of those, we also get people asking for alternatives to Beats who then say that the alternatives are all ugly and they will get Beats anyway. Overall, the vast majority of members here would still have come here even if Beats never existed.
Edited by manbear - 1/14/14 at 9:32am