or Connect
Head-Fi.org › Forums › Misc.-Category Forums › Members' Lounge (General Discussion) › What would you like to see in a local retail store?
New Posts  All Forums:Forum Nav:

What would you like to see in a local retail store?

post #1 of 4
Thread Starter 

So, I work at a fairly high end A/V store; I sell mostly Paradigm speakers and custom home audio systems.  We just got some of the new Paradigm headphones in, and I'm listening to a pair right now thinking of all the people out there that love music, but don't have a decent set of headphones.  I've had some nice (lower end) headphones when I was younger (HD-280 and other ~$100 pairs) but just got back into it with these headphones (and just ordered some HD-600's) but I'm out of the loop much past that.

 

I'd like to create a spot in the store to audition headphones (and some floor speakers).  I want to start small and test the market, maybe carrying 3 or 4 headphones between $200 and $400 and an inexpensive DAC or two (we sell the Audioquest Dragonfly, which I like, too).

If you walked into a locally owned audio store, what would you like to see?  Furniture, decor, products, demo material/sources?  I don't know what products I'd be able to carry but I'm open to anything (that we can be profitable on).

 

I was thinking of setting up a nice chair in back, a computer with some HD Tracks albums on it and Spotify, and a nice CD player/Reciever with a collection of CD's.  Idealy I'd show the customer how to run everything, dim the lights, and let them listen alone for 15-20 min.

 

I think that's something I'd like as a customer, what about you?  What type of beginner equipment would you like to see?  What would you listen to?

post #2 of 4
Provide the option of allowing the customer to use their own source. The easiest way to do this is to simply have a 1/8" mini plug available that can be plugged into the customer's DAP or phone. The customer should have the ability to feed their source directly into the 'phones, or to feed the source into a good quality headphone amp. That way you can easily show the advantages of properly driving the less efficient 'phones.

Please be careful to check the earpads and headbands often to make sure they are clean. There's nothing worse than picking up a set of cans that have hair gel or grime (hair gel + dirt) all over them.

I'll bet the most common question you will get is: "Do you carry Beats?" tongue.gif
post #3 of 4
Thread Starter 
Quote:
Originally Posted by billybob_jcv View Post

Provide the option of allowing the customer to use their own source. The easiest way to do this is to simply have a 1/8" mini plug available that can be plugged into the customer's DAP or phone. The customer should have the ability to feed their source directly into the 'phones, or to feed the source into a good quality headphone amp. That way you can easily show the advantages of properly driving the less efficient 'phones.

Please be careful to check the earpads and headbands often to make sure they are clean. There's nothing worse than picking up a set of cans that have hair gel or grime (hair gel + dirt) all over them.

I'll bet the most common question you will get is: "Do you carry Beats?" tongue.gif


Do you have any suggestions on what kind of headphones you'd like to see?

post #4 of 4
Well, for starters, nothing that you can get at BestBuy, Frys or Guitar Center. This really depends on your clientele and what you think they will buy. It would be easy for me to just say: Audeze, Stax, Fostex, etc - and if you have customers that will buy $2K headphones, then go for it - but you can't devote floor space to product that you can't sell. You might need to have only 1 or maybe 2 summit-fi 'phones, and then some items less stratospheric - or, perhaps a line from one brand that can offer product in several price tiers - like Sennheiser, AKG or Grado. I'm trying to be realistic - I think this is no different than any other line of products you sell. Let's be honest - one of the reasons AV stores sell Paradigm is because you can't buy Paradigm at discount stores. I'm willing to bet that a lot of the products sold in your store are similar - they are brands that are exclusive to the B&M retail channel. That, and professional installation is the only way a high-end AV store stays in business. If you have $400 headphones that can be bought on Amazon for $275, then you will have two types of customers: 1) Your normal customer who is buying an entire installed AV system and adds headphones to the package, or 2) Folks who go there, listen, then go home and order online. #1 is buying mostly based on your recommendation and the perceived exclusivity of your store, #2 isn't buying at all.
New Posts  All Forums:Forum Nav:
  Return Home
Head-Fi.org › Forums › Misc.-Category Forums › Members' Lounge (General Discussion) › What would you like to see in a local retail store?