Originally Posted by Levanter
True, oh well that's marketing for you. If this is called the ultimate I wonder what comes after the ultimate (besides a mk2 version) =P
Good question, but if you read their ads carefully, they're not saying their DAP is the ultimate, they're implying that customers will 'Be The Ultimate', if they buy an AK240.
Either way, it's a crass attempt to appeal to base insecurities in potential customers, but I'll drop it now
Only thing I'll add, in regards to everyone bashing iRiver for the probable pricing of the AK240 is that iRiver only have themselves to blame for being bashed. It is extremely insincere to customers to deliberately create a pretentious posh-sounding brand name & pretentious advertising campaigns, with virtually the sole purpose of trying to inflate profit margins. If they would desire to not be bashed by the public, then the answer is remarkably simple: cut the B$, sell for fair prices, and earn your profits by producing decent products which justify their asking prices by speaking for themselves.
As for the DAP itself, I hope iRiver's engineers have done themselves proud and produced something that properly outperforms the AK120.
Edited by Mython - 1/7/14 at 5:33pm