Head-Fi.org › Forums › Sponsor Announcements and Deals › iFi nano iCAN. "Name that Attenuator" competition. Winner no. 1 winner of iCAN nano is...
New Posts  All Forums:Forum Nav:

iFi nano iCAN. "Name that Attenuator" competition. Winner no. 1 winner of iCAN nano is... - Page 23

post #331 of 471

 iFi iZara 12


 iFi iZara 24

post #332 of 471




iSelect -Let the user decide whether to sport the over ear headphones or roll with the iem. 


iKeep -Keep the portability, isolation and sound quality. 




iWay -Have it your way! Over-ear? In-ear? It's your choice. 

Edited by imackler - 5/8/14 at 10:28am
post #333 of 471
iLOL lowering output loudness
post #334 of 471
Originally Posted by iFi audio View Post



Well, low is relative. In this case it was relative to unavoidable tolerances in transducers like headphones and to the frequency response of a typical headphone.


e.g. look here:



As to your second question, the example given with 12 Ohm minimum impedance and 64 Ohm impedance peaks is pretty much "worst case". Anything with higher impedance will see less variation.



Fair enough 

post #335 of 471

Okay, now it's starting to make sense to me.


I don't know wether iFi has a future-proof, concise concept in terms of marketing and branding. So, as a business developer, I can only give you a few basics for now.


Wether these cables are 'upgraders' i.e. aftermarket products or 'essentials' i.e. part of a separate, non-persuasive range is currently prone to debate: to be certain of what I think is the right approach that provides business opportunities, I need lots of insights and some time.


In terms of branding it's wise to keep a tight grip on brand and product naming and use of relevant words:


- Core and associated products change over the years. iFi is the only 'fixed' word, it's your brand name. And it's a fine name, with word play. 


- Core products are active: power and data consuming. They use the 'i'. Product names are very no-nonsense: even in combination with the 'i' these don't produce word play.


- (For good alignment with iUSBPower consider naming the iPurifier 'iUSBPurifier'.)

- Associated products are passive: power and data transporting. Cables only, at this moment. Product names are Zodiac terms: 'Mercury' and 'Gemini'. So, as Head-Fi'er 'efeist' already suggested, using a zodiac term makes sense. In his case it was 'Libra', about scaling, balancing, the ohm-sign and providing resistance. Good idea !^)


- My suggestion is to keep in mind that the attenuator is not a normal upgrader, but a problem solver. So 'Aries' comes to mind: it's pro-active, about getting things done, masculin and dynamic. It's sign resembles and a plug, a jump between in and out. Sounds a bit like 'Aria' too.

Oh, sorry for the expensive words,


Edited by Davitoff - 5/8/14 at 4:43pm
post #336 of 471
Originally Posted by iFi audio View Post

Thanks to you and the OPs who are glad that we admit we learn something new everyday. We have to respond to market dynamics.




Sorry. Very unlikely - we do listen to/muck around internally with quite a few different headphones. We have zero plans to bring out an iFi headphone. We work too closely with some headphone manufacturers and we prefer not to tread on their toes.


iFi skunkworks

Plus, we have WAY too many other things coming through....cant let the cat outta the bag yet!


The micro iDSD on the HF Crowd-Design thread is the next one and after that we're going back in time...;)


Sounds like you have your hands full. I'll be anxious to see what you guys have to in store for us in the future.

I see what you mean about stepping on toes. Why turn friends and allies into competition. Though, I think iFI could do wonders in that market. 


Good luck on your future ventures.

post #337 of 471

I like iFi nano iWAVE or iFi nano iWHISPER as both of these names fit into your current product lineup and direct the mind to an image of a small item - in addition to being catchy!  Hope this helps, even if I don't win.

post #338 of 471

Huh, didn't realize this was a compeition lol, a fun thread either way


so how many submissions to we get? Can I just start spewing out things with Ifi in front xD


although I like ifi iSynergy, 

post #339 of 471
iCOP - calming overdone pitch - also cop - a guardian of your ears smily_headphones1.gif
Edited by pohoda - 5/9/14 at 2:09am
post #340 of 471
Thread Starter 

Does this get you all thinking outside da box?


One of our staff modeled these photos from a recent show - it was probably taken in jest  - but we thought you all might like it.



So not only guys but gals can also like the "Attenuators"



C'mon, one more day to go, one final push...work those grey cells and come up with some names in place of "Attenuators!"

post #341 of 471
ifi atom
post #342 of 471


post #343 of 471
IFi Anti-Hisstamine
post #344 of 471




iNegotiator (the Negotiator) 





Edited by imackler - 5/9/14 at 9:22am
post #345 of 471

iFi iDapter

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Sponsor Announcements and Deals
Head-Fi.org › Forums › Sponsor Announcements and Deals › iFi nano iCAN. "Name that Attenuator" competition. Winner no. 1 winner of iCAN nano is...