The last white cabled iem I owned were the standard earphones that came with my ipod photo some decade (plus a few years) ago. Instead of having the color stripes with the white background, making it look more like candy canes, a more elegant solution would be to have a raised bump on one of housing ends to indicate a left or right channel, and if it must be - leave the cables solid white.
Despite being a backer, I think it's clear that the target audience aren't just members in the forum. It's aimed at the masses who shops are Best Buy, Target, Walmart, airport kiosks, and the likes. Smart move, Dale.