They might be willing to pay more for one that don't fall out of your ears, is comfortable, sounds great, is waterproof, Mil-Spec durable and is all made in the USA. If not then there are a lot of options that don't do the things I mentioned. We are not trying to compete with Chinese made inexpensive stuff everyone else seems to sell, it's not what we do and who we are.
I understand, as this is supposed to be targeted to the average consumers instead of audiophiles i thought i'd share a general concern on their behalf.
But for as for me, if it is as how shotgunshane has reviewed as the sound being better than the IE800, heck i'd even pay 2x for what the Rocket is selling for right now