Yeah -- I just happened to see them at my store. Several Head-Fiers have gotten them for $150; some confirming over phone, others had to visit the store. BestBuy can be goofy...unrelated but equally weird, two of my local stores price match the Cowboom.com site and another won't even when I show them it's a BestBuy company.
They're an excellent value at $150; would not spend $350 though. I could get HD600s for that!