From what I can tell.. Light Harmonic builds their most popular (and accomplished) product to date, the Da Vinci DAC, by hand. This is something they're able to do in house due to the cost of the DAC ($30K?) and the smaller/more manageable demand.
They wanted to develop a DAC/amp 'for the masses'.. and something that's much smaller in size.. which means SMD parts and such.. so they need enough 'backers'/capital to make mass production of the Geek products a reality (opposed to building each Geek Out/Pulse unit by hand, in house). So, the crowd sourcing campaigns' intent is to raise money so they can produce the Geek Out/Pulse in (relatively) large volumes via mass production techniques.
..or so I gather.