I hear you guys, I do. I love strong aesthetics, especially for pride of ownership and agree that this shouldn't look like I built it. But I still think you miss the point that this was supposed to be a larger version of the GEEK out that had a bit more power and ins and outs to accommodate desktop use. It was going to be relatively cheap and simple (you have seen the original design idea right?) and be perfect for entry level folks. That they gave us internal improvements to take it away from that original vision and have it compete with higher end gear is awesome, but I believe they are trying to keep it as simple to manufacture as possible to keep costs down (and I think they are right to do that). To buy something with as many features as the upgraded versions have AND to have a custom case, I think you are looking at $1500-2000 devices, and now you are in an entirely different market than original. Yes, for $700-1000 you want something that looks nice, but there are very few products on the market for that price that have the feature set and quality of components that the Pulse has. I would love to see some examples (really, I am in the market for a high performance combo under $1000 that won't take up my entire desk). I know some people have $2000 to spend on a DAC and want what they want, but they aren't even close to the market that this product was intended for. Having run my own small company and done product development before, I am fascinated by their decisions and really look forward to how they decide to market this as they leave the crowd-funding level and go retail. I think they will move a lot more of the budget versions than the high end ones. I know what I want as a consumer, but I try to balance that with what I know as a businessman so that I can have accurate expectations. I know I am in the minority, but that is where I am coming from.
Also, just to stick up for the DIY crowd, even basic CNC machining for a DIY amp is expensive as hell. Trying to get a B22 to not look like a DIY effort would cost several hundred dollars at a minimum. Volume obviously will impact pricing, but good looking, custom anything is too expensive to produce for a tiny company with small margins.
I am also hopeful, like zenpunk and others, that the CAD drawing doesn't accurately depict what the final product will look like. Seeing a rendering of the brushed aluminum and beveling and how it integrates with the chassis will help alot. Personally, I'd love the faceplate to be flush with the chassis for a more integrated look, but I know how much people like big, thick sheets of aluminum.