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Oppo PM-1: A New Planar Magnetic Headphone! - Page 53

post #781 of 2000
Quote:
Originally Posted by ssrock64 View Post
 

Right now we're complaining about the fact that Oppo's making an attempt to get our input on what we can assume is a very expensive-to-develop product. They want it to be appealing to the audiophile market, and there's nothing wrong with that. If you don't like the buildup, you can ignore it and wait for the release.

 

Fine with me - can someone update the thread title with 'Impressions start pg 9999' at the appropriate time, please ?

post #782 of 2000
Quote:
Originally Posted by Beagle View Post
 

If Oppo is confident that both versions have their merits and both signatures sound good, they could release both with two different model numbers. I recall Yamaha putting out the YHD 1, 2 and 3 in the late 80's. Three different sounds and prices.

 

I still maintain that one sound signature is never going to be for everyone so they should trust their own instincts and judgement. And there is a tendency for the outside auditioners to compare the Oppo to other headphones and not to reality, the sound of live unamped instruments and voices.

Well Dave, it's my opine that Oppo will go the route of Hi-Way Man, then eventually release several varied priced versions (IMO). Start at the top and trickle down? Grab attention with the new market segment, test the waters and determine what the market will endure.

post #783 of 2000
Quote:
Originally Posted by estreeter View Post
 

 

Fine with me - can someone update the thread title with 'Impressions start pg 9999' at the appropriate time, please ?

"E"..... you have been here long enough to know how it works....... Hype, hurry up and wait...... think Military.

post #784 of 2000
Quote:
Originally Posted by achristilaw View Post
 

Well Dave, it's my opine that Oppo will go the route of Hi-Way Man, then eventually release several varied priced versions (IMO). Start at the top and trickle down? Grab attention with the new market segment, test the waters and determine what the market will endure.

 

 I like that idea......the way it used to be, like with the early Grado headphones. You had the flagship, pretty much all made from aluminum and metal...then they came out with the lower models with "similar drivers but less exotic housing". So everyone could afford to get a good taste of the flagship's sound.

post #785 of 2000

The marketing of orthodynamics could be a case study in itself. It follows so many of the marketing lessons I was taught as a student. The idea that it's best to start at the top of the pricing ladder with a premium product and then gradually work down is one of those lessons. But it's also risky proposition. Oppo is launching the PM-1 into a market place with well-established high-end incumbents (Audeze and HiFiMan), so they could be perceived as a me-too product unless they offer something truly unique (looks, sound quality, features, add-ons).

 

Oppo could play the role of market disruptor too. They could offer a more affordable, mass-produced, mass-market product that appeals to folks outside the high-end audiophile circles who still appreciate good sound. That's a huge audience and a huge market opportunity. 


Edited by micmacmo - 11/21/13 at 11:13am
post #786 of 2000

^ very good points...

post #787 of 2000
Quote:
Originally Posted by micmacmo View Post
 

The marketing of orthodynamics could be a case study in itself. It follows so many of the marketing lessons I was taught as a student. The idea that it's best to start at the top of the pricing ladder with a premium product and then gradually work down is one of those lessons. But it's also risky proposition. Oppo is launching the PM-1 into a market place with well-established high-end incumbents (Audeze and HiFiMan), so they could be perceived as a me-too product unless they offer something truly unique (looks, sound quality, features, add-ons).

 

Oppo could play the role of market disruptor too. They could offer a more affordable, mass-produced, mass-market product that appeals to folks outside the high-end audiophile circles who still appreciate good sound. That's a huge audience and a huge market opportunity. 

 

 

Great post. I think it would be really ambitious to go the mass appeal route. Last time I saw the numbers, it was basically Beats making up half the market, and everyone else making up the other half. For someone to challenge that, they would have to have something to add beyond a great headphone at a great price. Obviously Beats don't sell because they are great headphones, they have infiltrated pop culture. Most of us don't care about that, but it's a very interesting point you bring up and fun to discuss. (I'm in the medical field, but have always been fascinated by marketing and advertising.)

 

What could Oppo do to take a shot at the king of headphones? What I would do is attempt to piggy-back onto the Beats phenomenon. I'd try to peg Beats as a "gateway drug" of sorts, and then I'd market the product as follows...

 

The New Oppo PM-1 Heaphone...beyond beats. 

 

Then I'd hope that by keeping the "b" lower case and having my legal team argue that "beats" pertains to the beats of the bass notes in music, that I wouldn't get sued by Dr. Dre :D


Edited by Focker - 11/21/13 at 4:59pm
post #788 of 2000

Oppo's already in a good position. They're well-respected in the head-fi community, the PM-1 design is unique and attractive, the cost and weight will likely be lower than Audeze LCDs, the comfort and build quality will likely be better than HiFiMan, and they have a unique planar magnetic driver.  As long as they sound good, I think the market is there.

post #789 of 2000

After embracing the idea of a quick release date that was flat wrong, I am still of the opinion that a mid priced model ($400-500) would proceed a more expensive model.  That would follow the Blu-Ray player model release that OPPO has used in the past. Of course I could be wrong again.  

 

I think the quality of the BDP will provide a ready audience that will buy their HP if the price is right.  If the price of the HP is beyond their high end BD players then the audience that seek a good  "bang for their buck" will be turned off.  HP's are a small segment of the crowd buying the BDP after all.  

 

If the BDP is routinely categorized 2-3x's higher in quality than it's competition at it's price point, would they throw out a $1,000.00 HP to compete with high end Stax?

post #790 of 2000
We may curse Dr Dre and Monster for creating Beats headphones but I bet headphone manufacturers are thanking them. Beats have likely expanded the headphone market dramatically. Folks that wouldn't consider anything more than $35 white ear buds now don't bat an eye at paying hundreds of dollars for headphones. I'm seeing people wearing full-sized headphones all over the place...and no one laughs at them. I'm sure other manufacturers are looking for ways to capitalize on the success of Beats.

The $64,000 question is this: If Beats are Apple, who will play Samsung? Based on what I've read in this thread, Oppo (with their reputation for great bang-for-the-buck electronics) could be well positioned for the role. (Or at least, so I'd like to hope.)
post #791 of 2000
Quote:
Originally Posted by micmacmo View Post

We may curse Dr Dre and Monster for creating Beats headphones but I bet headphone manufacturers are thanking them. Beats have likely expanded the headphone market dramatically. Folks that wouldn't consider anything more than $35 white ear buds now don't bat an eye at paying hundreds of dollars for headphones. I'm seeing people wearing full-sized headphones all over the place...and no one laughs at them. I'm sure other manufacturers are looking for ways to capitalize on the success of Beats.

The $64,000 question is this: If Beats are Apple, who will play Samsung? Based on what I've read in this thread, Oppo (with their reputation for great bang-for-the-buck electronics) could be well positioned for the role. (Or at least, so I'd like to hope.)


While you hit on some decent points here, you've also broken two unspoken cardinal rules of keeping Head-Fi topics on-track. You spend time talking about Beats (which usually ends with pages of people arguing over the changes the brand has brought to the market), and you mentioned Apple (sure to bring out the fanboys and detractors alike). Bracing...

post #792 of 2000

Nobody's talking about Beats and Apple. We're talking about Oppo and the headphone landscape, and what sort of options Oppo may have in terms of positioning themselves in the market. 

post #793 of 2000
Quote:
Originally Posted by micmacmo View Post
 

The marketing of orthodynamics could be a case study in itself. It follows so many of the marketing lessons I was taught as a student. The idea that it's best to start at the top of the pricing ladder with a premium product and then gradually work down is one of those lessons. But it's also risky proposition. Oppo is launching the PM-1 into a market place with well-established high-end incumbents (Audeze and HiFiMan), so they could be perceived as a me-too product unless they offer something truly unique (looks, sound quality, features, add-ons).

 

Oppo could play the role of market disruptor too. They could offer a more affordable, mass-produced, mass-market product that appeals to folks outside the high-end audiophile circles who still appreciate good sound. That's a huge audience and a huge market opportunity. 


Market disruptor?¬† That is exactly what Nady¬ģ attempted to do in the field of studio super-mikes with the RSM-series CMOS-preamplified ribbon microphones.¬† Got some entry-level sales in the process, but I'd say that Audio Engineering Associates' position in summit-fi microphones is quite secure.

 

I'm still awaiting a review of a release-candidate version of the Oppo¬ģ PM-1; if it's at least a match for the beyerdynamic¬ģ DT770, it may be the spoiler in my medium-Z dynamic-headphone showdown.¬† If Oppo¬ģ can build 'em and send 'em out for on or around $1,000.00 (less would be preferable, but I'm not counting on it, given the sort of diaphragm construction hinted at on their Website), we've a contender.

post #794 of 2000
Quote:
Originally Posted by Focker View Post
 

Nobody's talking about Beats and Apple. We're talking about Oppo and the headphone landscape, and what sort of options Oppo may have in terms of positioning themselves in the market. 

I was just making an ill-formulated joke; don't worry.

post #795 of 2000

I'm still bracing for the storm ...

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