It's more like the whole Hi Fi scene is changing. Young people just cannot afford a good speaker setups these days due to money and space restrictions.
Headphones are very good substitute because they are still relatively cheap compared to a good speaker..... SR009 and Edition 5 are actually rather cheap compared to many of so called 'mid-range' audiophile speakers, and that's before we are talking about amplifiers and room treatment and space requirements.
Exactly. Also, young people these days are going to be living with two or more other roomies and/or in cramped apartments, more often than not. Personal listening becomes important, and even open backed is better than blasting the whole place with your music in terms of potentially annoying one's neighbors.
I'm more of a yuppie than a kid at this point, but I still share walls with neighbors as a condo owner. I would not even consider speakers myself.
All that said though, the cynical part of me wonders if they didn't just hear about the Audeze success and figure they could cash in on selling some expensive planars themselves.