No hype here. It's a damn good phone. PERIOD. If neutrality is of concern.. the Noble 4/4C/4S is a very well tuned phone. For the record, I've also owned the 4.A (custom).. I didn't like it. The 4K dip was glaring (but Heir did an incredible job with the build).. so I ordered the NA 4 with some apprehension, but optimism since one of it's selling points was the elimination of said dip.
Also, I'm not sure how my post constitutes as hype? I compared the NA4 to phones I've owned for quite a long time (hell, I owned the HE-500 & RE272 twice!).. and phones I've very familiar with and use on a daily basis (JH13 & UERM).. those two customs are incredibly well regarded (and rightfully so, IME)... so again, I'm not sure where you're sensing the hype. I trust my hearing and have been around this hobby quite long enough to know good from bad (regardless of price).. I've owned budget-fi and I've owned flagship customs/and full sized phones.. I feel I've got a good idea of what performance is to be expected at various price points. For the NA4's going price, I think it's quite competitive with any of the other 'hyped' phones it competes against. Only downside so far, I'm not in love with the fit.. but hey, I'm used to customs these days.. so I guess that's kind of to be expected.