Frankly, I'm not impressed. This speaks 2 things to me:
1) Jerry evidently does not believe that his products are good enough to speak for themselves, and thus need glamourising in order to achieve sales.
2) Jerry seemingly thinks so little of potential customers that they must be:
A) heterosexual male
C) Simple-minded & lecherous
D) unable to purchase a functional product based upon it's technical performance, and thus require the purchasing decision to be influenced by sexual connotation.
This is not very far removed from Coke's more forthright subliminal efforts in the infamous ad, below:
Doubtless, I'll be shouted-down by many saying that a glamour girl is not at all the same thing, but I would counter that it's only a matter of degree that seperates the 2 campaigns.
It's an unwelcome return to the 'T & A' ads of the 70s and 80s, and trying to be 'edgy' for the 'counter-culture' of the rock music scene does not negate or excuse this.
CIEMs have nothing whatsoever to do with a sexist ad campaign that demeans potential customers, so Jerry's attempts to 'sex-up' his new CIEM range is very poor form. Do I need an open-mouthed model, made-up to the nines, wearing a low-cut top with CIEM dangling at the cleavage, and pouting suggestively, like a trout, to convince me to buy CIEMs?
Oh, and BTW, Jerry - you forgot to leave a condom packet in/on the CIEM case at the end, just for those of us too mindless to put 2+2 together.
Edited by Mython - 12/12/13 at 8:19am