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Audeze LCD-X - Page 12

post #166 of 5525

Audeze stated that LCD3 is still their flagship. If the LCD-X outperforms LCD3 they will have to replace/upgrade LCD3 quickly or there will be too few that would still want lcd3 instead of lcd-x.

post #167 of 5525

It looks like Audeze is finally catching up with the HE-6 with the LCD-X...:veryevil:


Edited by zenpunk - 10/13/13 at 3:34pm
post #168 of 5525
Quote:
Originally Posted by zenpunk View Post
 

It looks like Audeze is finally catching with the HE-6 with the LCD-X...:veryevil:

 

That's what I was thinking as well.

post #169 of 5525

Top dog confusion in the Audeze house.

post #170 of 5525

I really don't think Audeze would undercut one of their own products (LCD3) by selling a better product (LCDX) for cheaper.  I also don't think they feel a need for competing w/ the HE6, technical superiority aside, their headphones sell very well relative to their production capacity.  So well that I am sure they would have no hesitation in charging >2k if they felt it was better.

 

Since a closed back planar headphone was probably Audeze's biggest consumer request and from the tech diagram on their site, my conjecture is that the Fazor tech is specialized damping material necessary for a closed planar headphone.  This wasn't compatible w/ the LCD3 LOTUS driver or the LCD2 driver so they developed the LCDX driver and voiced a version of it that was open backed.  Then when they measured it, it fell behind the LCD3 and so they priced it accordingly.  Just a wild guess though...

 

I wish they would elaborate what exactly the Fazor tech is and the LCDX driver measurements.

 

That being said, I want a closed back version.  


Edited by rrahman - 10/13/13 at 3:57pm
post #171 of 5525

If I'm not mistaken, the louvers in that fazor baffle are angled, so perhaps it's a combination of damping and diffusing of the backwave.  The concept seems really simple there's probably a lot of precise subtlety about it.  Just wild speculation though.

post #172 of 5525
Quote:
Originally Posted by rrahman View Post
 

I really don't think Audeze would undercut one of their own products (LCD3) by selling a better product (LCDX) for cheaper.

 

It's better to have your own products cannibalize each other than to have a competitor's product cannibalize your own. Besides, the profit margins for the LCD-X might be higher than that of the LCD-3 - new driver might be cheaper, R&D might not have been as expensive if they were working on improving existing driver design, materials are cheaper, etc - in which case it makes perfect sense for them to sell a "better" product for less.

post #173 of 5525
Quote:
Originally Posted by kurochin View Post
 

 

It's better to have your own products cannibalize each other than to have a competitor's product cannibalize your own. Besides, the profit margins for the LCD-X might be higher than that of the LCD-3 - new driver might be cheaper, R&D might not have been as expensive if they were working on improving existing driver design, materials are cheaper, etc - in which case it makes perfect sense for them to sell a "better" product for less.

 

Maybe I'm more pessimistic, but I think companies (especially for high end luxury items) like to price gauge.  Instead of pricing based at the actual cost of producing the item or its material worth + R&D etc + fair profit, but rather taking advantage of the high demand and ultra limited supply to maximize profit per item while maxing out their production capacity.  Cannibalizing a company's own product seems like lost revenue for sales that they would have had for that product.  If I was concerned about a competitor, a smarter strategy would be to slash the price of the current flagship repeatedly until no longer profitable then releasing the new flagship at again an inflated price.

 

Hopefully Audeze reads this and drops the price of the LCD3 lol


Edited by rrahman - 10/13/13 at 6:11pm
post #174 of 5525
Quote:
Originally Posted by kurochin View Post
 

 

It's better to have your own products cannibalize each other than to have a competitor's product cannibalize your own. Besides, the profit margins for the LCD-X might be higher than that of the LCD-3 - new driver might be cheaper, R&D might not have been as expensive if they were working on improving existing driver design, materials are cheaper, etc - in which case it makes perfect sense for them to sell a "better" product for less.

Excellent points.  Apple does this all the time. 

post #175 of 5525
Quote:
Originally Posted by Dopaminer View Post
 

Excellent points.  Apple does this all the time. 

No it doesn't.  Apple lowers the price of the previous flagship every time a new flagship comes out.  E.g entire iphone series, macbook series, and ipad series...

 

EDIT: Also there is nothing indicative w/ cannibalization, there is no doubt the LCDx will cannibalize a portion, maybe even most of the LCD3 sales just d/t the price point.  That doesn't mean it is their flagship in disguise or that is the "better" headphone... E.g Asgard 2 came out after the Mjolnir, and will likely cannibalize alot of the Mjolnir sales, but I think you'd be hard pressed to find someone who thought the Asgard 2 was better than the Mjolnir.


Edited by rrahman - 10/13/13 at 10:22pm
post #176 of 5525
You are the owner of a successful high-end company operating within a tiny market. Your product is pretty much "buy once". Your "fair profit" has to be geared to stay in business, meet warranty repairs and continue R & D., i.e. it has to be high.

Problem: Several years have passed and you have reached most of your buyers. Income is dropping.

Possible solutions:
(1) Create a new flagship. Some proportion of your previous customers will buy your new flagship. You may attract first-time buyers as well who didn't like your previous specs
(2) Create a different product to attract a different segment of the market = new set of buyers = income recovers. As well, more market share = more stability
(3) Do both 1 and 2

FWIW I assume LCD-X and XC are (2) not (1). We may indeed see (1) later.
post #177 of 5525
Quote:
Originally Posted by rrahman View Post
 

No it doesn't.  Apple lowers the price of the previous flagship everytime a new flagship comes out.  E.g entire iphone series, macbook series, and ipad series...

Right.  Every time.  Except for those times that it offers a higher-spec updates at a lower price.  Like every time.  Like the iMac series, the Macbook Pro series (just months ago: spec jump/price drop) and like the infamous iphone price drop, for which Apple apologized and gave refunds. 

post #178 of 5525
Quote:
Originally Posted by AiDee View Post

You are the owner of a successful high-end company operating within a tiny market. Your product is pretty much "buy once". Your "fair profit" has to be geared to stay in business, meet warranty repairs and continue R & D., i.e. it has to be high.

Problem: Several years have passed and you have reached most of your buyers. Income is dropping.

Possible solutions:
(1) Create a new flagship. Some proportion of your previous customers will buy your new flagship. You may attract first-time buyers as well who didn't like your previous specs
(2) Create a different product to attract a different segment of the market = new set of buyers = income recovers. As well, more market share = more stability
(3) Do both 1 and 2

FWIW I assume LCD-X and XC are (2) not (1). We may indeed see (1) later.

 

I like this explanation the most... It makes alot of sense and its kind of what is stated on their site...

 

 

Quote:
Originally Posted by Dopaminer View Post
 

Right.  Every time.  Except for those times that it offers a higher-spec updates at a lower price.  Like every time.  Like the iMac series, the Macbook Pro series (just months ago: spec jump/price drop) and like the infamous iphone price drop, for which Apple apologized and gave refunds. 

Yea but the previous version was discontinued each time this happened.  E.g iphone 5's are no longer being sold now that the 5c and 5s is available.  

post #179 of 5525
Quote:
Originally Posted by Girls Generation View Post
 

 

Thanks for clearing that up Sankar. I was getting tired of all the wild assumptions made on basis of nothing, from people who don't even understand what they're talking about.

:rolleyes:

post #180 of 5525
So anyone that attended rmaf and is not head-fi staff, do u have any impressions of the lcd-x?
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