Originally Posted by Hutnicks
Not really. Business 101 will tell you that the best product on in the universe is a dismall failure if it fails to reach a market and sits on the shelf.
Ultimately Altmann's failure here is to keep pricing unobtainably high, when in fact the means to produce in quantity at a cheaper price are easily available.
How do you know what Altmann's goal was and why do you assume he failed? I get the impression (reading a lot of early Tera threads and his web page) that he started out just wanting to make a device for himself and after messing with it for couple of years he created what he wanted and then decided to see if other enthusiasts may like it.
To me he never came across as some businessman who is really interested in making a whole lot of money from Tera. If you look at his other products it all seems very unplanned and all over the place - he just picks up something he is interested in and
plays around with it for a while - then sells some, gets bored with it and moves on to whatever interests him next (doubling the price is almost like he is telling everyone to leave him alone and not bother him with Tera too much - he'll still make a few is someone wants it really badly and will pay the very high price, but he certainly knows fewer will be ordered and is probably perfectly fine with that).
Anyway, the only way you can accept these types of unique products and manufacturers are to think of them this way. You can't apply business 101 reasoning when you know he is not manufacturing them on some automated factory line. They are all hand made by one guy and a lot of the normal business rules and assumptions you are trying to follow don't apply (and if you don't like that approach there is nothing wrong with that - just ignore him and move on).