I just looked at my Alpha Dog, and I don't see scratches. That thing's glossy, and I don't currently have a flying flat over the shooting area, so you're probably seeing a bunch of reflections of stuff around the shooting area--and that's probably what you're seeing.
Shooting super glossy rounded surfaces...it reflects everything. Shooting at f/25 helps minimize some of the more distant reflections (due to light fall-off).
Again, there are no scratches that I'm seeing on my Alpha Dog. That said, I'm a bit rough on my gear, so I imagine it'll soon start to show the patina of use, as I fully intend to carry it around a lot.