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I've never understood people who are hung up on what record label a band is signed to. To paraphrase Elvis Costello (again), "that's like buying a box of cereal in order to eat the cardboard". But there are people out there who get hung up on this stuff, and it seems to me, they are more interested in the packaging than they are the contents.
There's only 3 reasons any given band aren't signed to a major label and/or have a large following:
1. They aren't good enough
2. They aren't good enough *yet*
3. The music is too deliberately obscure and "out there", atypical, innovative and avant garde to ever appeal to anything but a very small group of fans. Some of the *best* music happens in this zone, but not all "artists" plowing these fields are necessarily talented, boundary-pushing, or will ever be remembered for anything. Being "difficult" or unusual, or innovative, however, does not necessarily mean you are automatically making "good" music per se. IMO, there are people out there who will champion total junk, the more inaccessible and amusical the better, just to front that they "get it" where everyone else are just ignorant philistines. So they'll stand there and pretend to dig this total tripe, just because this music matches their image of themselves. And bands will play to that crowd and make music for that crowd, just like jazz musicians will play to jazz crowds, rap artists will play to hip-hop crowds, metal bands will play to metal crowds, etc. Sometimes bands play "avant garde" music because they couldn't write a melody or compose a harmony if their lives depended on it. It's analogous to bands with an elaborate stage show or get-up (like KISS for example) all that razzle-dazzle to cover up the fact that the music sucks. Keeps your eye off the ball so to speak. Same thing in many cases with so-called "difficult" music, avant-garde, or "challenging" music, label it how you want. "OK, we can't really play, we can't really write songs, so what the hell do we do? What's our hook, our "gimmick"? I know, let's play the weirdest most amusical crap we can come up with". To me this no different than KISS's make-up and Gene Simmons big tongue and blood spewing. There's an audience for this stuff and bands will cater to it, it's not like they're there expressing their "art" or whatever. It's all just marketing.

As for "selling out", as if these bands don't *want* to be heard, don't *want* people to actually come to their shows, don't *want* make a living at playing music. Give me a break!
IMO, there are lot of these little indie music fascists who are no different and no less sheep-like than the people who they try to contrast themselves with. They follow the trends and are every bit as fickle as the "tasteless" mainstream music "fans". They know exactly what they are "supposed" to like, and "supposed" to hate, how long they are "allowed" to like it, what it's sell-by and expiration date is, and they seem to posess no apparent taste of their own. If they actually accidentally liked something "mainstream" they would have to hide it from their fellow fascist friends and might even be driven to purge it from their music collections lest anyone see it on their shelf or on their iPod. I also find that many of these people have no clue about music that came before, are not musical "scholars" at all, and take no interest in anything that came out more than a week ago.
When I was in high school in the 80s, all the "rebels" wore black and dyed their hair funky colors and wore heavy eye-liner (even the guys). It always amazed me how these people who "rejected" the "uniform" worn by typical suburban teens of the time, all conformed to another dress code every bit as narrow as everybody else's. All these "rebels" rebelled in the exact same way. That crowd could never understand me. How could I like both the Smiths *and* AC/DC?

At some point, it stops being funny and it's just sad.
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