If a true blind test were possible, I honestly believe I would still want to take these home for a more in-depth trial than on a store shelf. Truth is, branding, marketing and hype are what gets people to try your product. I've tried lots of headphones that people here love and returned all but the P7 and HD650. If I don't like these Beats Studios, I think the next I want to try will be the Sony 7506.
You said that you're a bit of a basshead, right? If so, then the 7506 might not really fit the bill. They're studio monitors, so a balanced signature is what you will most likely get. I have tried the 7506s myself, and didn't fond them basshead-friendly at all, although they were good all-rounders. They have great build quality for the price (dunno about you guys, but my friend got them for >$20, so yeah), and I like every aspect of their sound except the soundstage, which is horribly crammed in.