Originally Posted by thievesarmy
The most popular headphone is something that will always be changing. What is popular today, may not be in 5 years, hell maybe even 1 year from now. There is no way for an engineer to know how someone will be listening, and there are SO many choices for how to listen beyond just headphones. Also once you press the music and release it, it's done - you can't change it without re-releasing it. So mixing to what the most popular headphone today is ridiculous considering people will be listening to the music years from now, and Beats may not even be around then.
You better check it before releasing it. If you are mastering rap & hiphop and don't know that Beats headphones is being used by your core audience, then I think you need to find an other job. It just takes a couple of minutes of your time and can prevent an unpleasant surprise with the core audience. Maybe there might be some frequencies that work weirdly those Beats headphones that need to be cut and the only way to know it is by listening to it.
If you are Hans Zimmer and working on a soundtrack for a Hollywood movie, then it would be silly to check Beats headphones since your target audience don't use Beats headphones, that's common knowledge. I'm pretty sure those film studios will do some test runs with the final soundtracks (and movie) in a theater with a select group of people to check the final product before releasing it.
Edited by ubs28 - 4/26/14 at 12:55pm