Actually the Casio is more accurate. A typical quartz like a Casio is +/- 30 seconds a month, a mechanical Rolex is rated for +6/-4 seconds a day. But the Rolex has more intricate components that take more work to get right, and the fit and finish of the whole product is better. The point is, Rolex does put value into their product to somewhat justify the price, whereas Beats throws a bunch of cheap components together without much thought and sells them like they're a premium product. It works because they sell to the same crowd who goes nuts over Air Jordans. Meaning, their customers do not have discerning tastes or the capacity to appreciate quality; it's all about hype and nothing else.
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