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The Astell & Kern AK120 - Page 49

post #721 of 6295
Just got back from a biking weekend away and took my AK120 to listen to in the evenings. Loaded a mix of ALAC files onto it and getting more & more impressed. Everything from The Eagles to David Guetta - making it all sound better than any portable player I've ever used.
post #722 of 6295
Quote:
Originally Posted by GSARider View Post

Just got back from a biking weekend away and took my AK120 to listen to in the evenings. Loaded a mix of ALAC files onto it and getting more & more impressed. Everything from The Eagles to David Guetta - making it all sound better than any portable player I've ever used.

I am based in South London, any chance that I can see/hear the AK120?

Much appreciated,

Levi

post #723 of 6295
Quote:
Originally Posted by musicday View Post

I am based in South London, any chance that I can see/hear the AK120?
Much appreciated,
Levi

If you can get over to Bluewater, we could meet for a coffee and a listen? Should have some time on Sunday.
post #724 of 6295

If you guys need a good and cheap Interconnector Cable for your AK120, then here ya go:

 

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=380381685992&ssPageName=ADME:L:OC:US:3160

 

Very trustworthy seller BTW. I got one myself. :)

post #725 of 6295

this looks interesting... think I'll pretend to be a Reviewer and try & blagg one from A&K. wink_face.gif

post #726 of 6295

The theory behind dual Dacs is quite simple. 2 channels of audio L/R , one Dac per channel should give you beautiful separation between instruments, clean open smooth sound with unparalleled levels of detail. The music will be heard just like the original recording.  

post #727 of 6295
Quote:
Originally Posted by kenz View Post

 

Same here. And at that price point, iRiver may have overlooked other lifestyle competitors which may offer entertainment of much greater value.

 

At this stage, they may have re-written the new meaning in "diminishing returns" and brought it down to an all new low.

iRiver is a big corporation and  its operating expenses is high.

 

They need to sell their high end products at high price since the low end products have a very little profit margin in order to support the cost structure.

 

Imagine if iRiver can sell  100K units of AK120 during PLC with profit margin 60% at $1200 (USD).

The total profit they make is $72 millions. This is huge amount!

 

This is just my personal view and take with a grain of salt.

post #728 of 6295

Unlikely that they will sell 100k units though and in my experience the profit margin direct to manufacturer will be nowhere near 60% unless they sell direct to the public. Taking the distributors cut, then retailer's it's closed to 20%, maybe 30%. Then there's costs to be taken into consideration - all the usual overheads. I'd prefer to pay less for my kit, however it's unlikely anytime soon.biggrin.gif
 

post #729 of 6295
Quote:
Originally Posted by GSARider View Post

Unlikely that they will sell 100k units though and in my experience the profit margin direct to manufacturer will be nowhere near 60% unless they sell direct to the public. Taking the distributors cut, then retailer's it's closed to 20%, maybe 30%. Then there's costs to be taken into consideration - all the usual overheads. I'd prefer to pay less for my kit, however it's unlikely anytime soon.biggrin.gif
 

Why iRiver wants to sell through the distributors or retailers if they can sell their product directly from their website?

Because the distributors or retailers do not add value to the sound quality of AK120!

Instead, they add the cost liability to the potential buyers like us.

 

Imagine if iRiver is willing to cut down the middleman, for sure you might just have to pay 40~50% less for AK120. 

I hope iRiver hear our my voice.


Edited by cyberalpha11 - 5/28/13 at 7:09am
post #730 of 6295

It is not as simple as that. Cutting the so called middle man means they need extra hires on the sale department. This has its own cons and risk. In some cases the distributors take part of the risk by ordering and prepaying for a large stock.

post #731 of 6295

Then there's the issue that if no retailers have it, then you can't go and try the unit first.
 

post #732 of 6295

Sadly in my place I would never have the luxury of trial before the purchase, almost all of my gears are purchased based on reviews alone. It is really interesting how all the high end stuff are advertised, even the product naming has a certain philosophy behind it. There was a map which I saw which generalized the world into region based on their audio preference.For example Asia is target for clarity and treble, US is advertised warm sound signature and etc.

If now all those generalization and product marketing is just ignored and they spend the cash on the product alone a lot of products will be sold  a lot cheaper. In most cases R&D is not even major cause of the high price, it is simply cost of the marketing. 

post #733 of 6295
Quote:
Originally Posted by rdsreference View Post

The theory behind dual Dacs is quite simple. 2 channels of audio L/R , one Dac per channel should give you beautiful separation between instruments, clean open smooth sound with unparalleled levels of detail. The music will be heard just like the original recording.  

 

That is one advantage.  How about the output stage? That is pretty darn important as well as the headphone amp implementation.

post #734 of 6295
Quote:
Originally Posted by cyberalpha11 View Post

Why iRiver wants to sell through the distributors or retailers if they can sell their product directly from their website?

Because the distributors or retailers do not add value to the sound quality of AK120!

Instead, they add the cost liability to the potential buyers like us.

 

Imagine if iRiver is willing to cut down the middleman, for sure you might just have to pay 40~50% less for AK120. 

I hope iRiver hear our my voice.

I believe in the USA, you can buy directly from Iriver US website.
 

post #735 of 6295
Quote:
Originally Posted by audionewbi View Post


If now all those generalization and product marketing is just ignored and they spend the cash on the product alone a lot of products will be sold  a lot cheaper. In most cases R&D is not even major cause of the high price, it is simply cost of the marketing. 

 

Yes that is the case with so many products these days, look at Perfumes & After Shaves - in a lot of cases, more than 50% of the cost is the marketing.

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