62 pages of mostly bitter people saying the se846 are too expensive so they will not buy them or thinking they know better then the management of Shure on how to sell iems. It is like watching a soccer game in a bar and seing the drunkards yelling advice at the players on TV.
Shure conducted research and came out with something new and interesting. They sell it a price they decided is optimal. Buy it or don't.
I was thinking the same thing, though it's exciting news in the world of the audiophile, so these 60 pages or so were going to be filled some way or another!
I just keep it simple for myself - however they price it is completely and entirely up to them. It's theirs. Whether they make a profit or loss - it's their success/failure. You know what, the fish & chip shop opposite my office charge 50p for a sachet of ketchup. That's a ridiculous price and the last time I bought fish/chips from there (very well made mind you), for my ketchup, I went to a supermarket next door and got a whole bottle for £1. If for you the shure 846 is like this sachet of ketchup, I'm sure there are many ways of going elsewhere to get more value for money.