Originally Posted by Cristello
Since the K712 is marketed towards professional users (who in my direct experience are rarely susceptible to consumer marketing), I would expect AKG to take a much more reserved tone. Indeed, many studios may be reluctant to go out and pick up a product that is all new if they are not sure it will enhance their work-flow. Many pros might find drastic changes in tone and FR difficult to translate into mixes right away (and as always... time is money). Marketing slight improvements in a realistic fashion and allowing word of mouth to propagate in the industry is the way I've seen marketing "attack" for quite a while. AKG seems to be doing exactly that.
Also, AKG never said Q701 sounded any different than K701, yet Head-fiers said otherwise. Some thought the "Annie" might not really sound different, yet the small change of pad material made it so. All along the capsule marking changed with it.
All I really meant to say is let's wait and see, so I'm sorry if it sounded like I was trying to state something extraordinary took place.
The K701 coming out preferred for consumer, but many professional use them. The K702 are the pro-version of the K701 with close tolerance pre-selected transducers and detachable cable (as professional need).
K702-65 and K712 are slightly improved versions with even tighter tolerances (K712) pre-selected transducers and each sample is individual tested. The more work by hand have its price!
A few years ago I had the opportunity to visit the AKG factory in Vienna, there is still much work there by hand. This can not compare with cheap products from the Far east (often with precarious jobs).
In recording studios, with equipment form several 1000 till 100.000 Dollars/Euros, the additional price from few hundred Dollars/Euros are trivial, when the quality right. But many private consumers have other priorities.
Originally Posted by tdockweiler
$699 for what's most likely a Q701 with new pads. That's hilarious. AKG/Harman must think we're all suckers.
The K712 is made for the professional market and use close tolerance drivers (pre-selected transducers, AKG tells them capsules or transducers) - which explains the higher price (more on manual labor - hand-crafted in Vienna, Austria). The K712 have a slightly improved bass too.
Compare headphones with close tolerance pre-selected transducers with the standard consumer line (e.g. K701) could detect differences or could not. Depending on what tolerances the sample of the consumer headphone have.
I hope you understand what I mean.
PS: My native language is not english, excuse mistakes.
Edited by FritzS - 6/21/13 at 9:24pm