Ok, just wanting to help kindle the fire here... I'm a basshead, and I'm always looking for more bass from all kinds of headphones. Over the past few months, I've been modding a pair of fake Beats Studio that I purchased for 30 dollars. My initial intent was to make a pair of headphones to surpass the real Studios not only in bass, but also in sound quality. All for less than a quarter of the cost of the real thing. And so, it began. It really wasn't all too difficult. New pads, new cable, and some donor XB500 drivers. That's all it took. So far, I've had 2 days of side by side testing, and a blind test with one of my good friends. In all tests conducted, my modded fakes turned out on top. Total cost, 70 bucks. Success.
I'm not saying that Beats are terrible, I'm just saying that I would never, ever, pay more than what I spent on my project for the real deal. Ever. No, I don't believe the hype. No, celebrity endorsements don't sway me to purchase any particular set of headphones. Yes, I do own a pair of Quincy Jones AKG Q701s, and I bought them because they simply are the best for me, for the money. Just making a point, not ALL celebrity endorsements are bad.
All of this being said, this is just my opinion, with a couple of tested facts thrown in. Take it how you want to. -BiggBenn