Generally, watches would not be a good parallel example for this kind of argument. There are quite a few people that could make the argument that a $20 dollar digital timex keeps more accurate time than a $25k Rolex due to the way a mechanical watch functions compared to digital. The arguments that seem to be made against Beats is that they underperform for their cost, maybe 3-5x depending who you ask, you're basically paying a premium for the name and the looks. So, "technically", most of the cost of the Rolex is the name and looks/materials as well.
But honestly, as a watch lover, I understand the heart of the argument you're trying to make, and would NEVER honestly try to argue that a Timex is a better watch than a Rolex. Watches, while functional, are primarily a form of jewelry, which the aesthetic quality is the main indication of value.
Heh, my 100th post is me being kind of a punk... sorry about that.