Yeah. I don't push my stuff on anyone. When they're curious, I let 'em try it, and the reaction is usually pretty muted. Generally it's "yeah that does sound great, I just would never spend that kinda money." Not surprising.
To me it's like televisions. I think giant 72" OLED screens are awesome, and if a friend has one I'll enjoy the hell out of it, but there's no way I'm dropping two grand on one.