Totally. I think people like what they're used to and have an expectation of that. So when they may see something new with a huge price tag they are expecting "everything they know and love" + 1000 times better.
Honestly before I ever heard an Audeze headphone I had some Denon D5000's and later modded D7000's. After reading everything people said about the LCD2's bass I was expecting like an even more visceral Denon (if that's possible). But what you really get a more balanced natural phone. Some people have an expectation and when reality differs in any way it becomes a let down to them.
Understanding what you want and what you're buying is clutch.