Quote:
Originally Posted by
JadeEast 
Placebos are an inert substance administered to a patient who is suffering from a medical condition of some sort. The patient believes that they are receiving a medically potent treatment and report a reduction of symptoms. Key in the placebo's effect is that it's portrayed as medically potent substance or treatment. There is plenty of research on placebos, but it's all (as far as I've seen) inside the area of medical treatment and research. The reason I think it's troublesome for audio is that using the term synonymously for the biases of audio perception falsely creates an aura of "science" that is borrowed from another domaine.
You can map this pretty much 1:1 to audio. Placebos would be components that don't make an audible difference. The buyer believes they do because he's told so. Consequently, he hears a difference/improvement in his system.
What goes on in the brain during the placebo effect is not really important (to me anyway). What matters is that it exists. I do not see the difference between a doctor telling you that the pills are awesome and will cure you and for example an audio reviewer telling you the cable is awesome and will 'cure' the mushy bass and veiled treble.
Sure, it's a medical term but it's not limited to drugs. There's also fake surgery, fake therapies .. so I don't see a problem extending the term to audio components. It doesn't describe a certain bias, but the overall effect.
I guess we could come up with a lot of terms that are applicable, like gullibility, ignorance, expectation bias, bandwagon effect ....
Edited by xnor - 2/16/13 at 6:10am