It's happening again with the Meek/Drake beef. I kept seeing about how Drake "bodied" Meek. Charged Up was soft as anything, and Back to Back had a handful of decent lines, but the internet blew up like it was an Ether. It's like the internet's given everyone zero memory span so everything gets treated like it's the most unbelievable thing that's ever happened even if it's a C+ grade at best.
I think the internet blew up over Back to Back in sort of a self-aware, let's-just-have-a-good-time-with-this-one way. I doubt anybody (other than Meek Mill) actually took the Meek/Drake beef seriously - the internet's anointment of Back to Back felt pretty tongue-in-cheek. These pop culture tiffs get so big now because people love to have a laugh on social media over a few well placed memes. This beef echoed and amplified as it bounced around Twitter and more and more people joked about it, but everybody remained cognizant of how goofy the "beef" really was. I highly doubt that anyone thought it was an Ether, at least.
Edited by chairs - 9/1/15 at 12:32am