ADV - Adventure Series from Westone
6.5 mm dynamic driver with "PSI"
Removable cable - iPhone friendly
There is still very little information available but I've found these links:
This video shows them briefly at the 42 second mark:
For devices not support embedded youtube videos:
Edit: found more pictures here:http://www.techpowerup.com/live/CES_2013/Westone.php
Looks like a cloth cable as well.
Edited by shotgunshane - 6/11/13 at 9:12am