I actually went to college at a small liberal arts college in the city of Greensburg. I bet if I'd gone to to the Art Institute, which is basically like a vocational school, I'd actually have had more immediate opportunities upon graduation. My education was good, but the program was pretty small (there were only like 10 people that graduated in GD with me), and there weren't many internship opportunities in Greensburg (and none that had room for taking me on as an employee upon graduation). Time will tell if the degree (which doesn't look as nice as my high school diploma from a graphic design standpoint, lol!) will end up clearing some future glass ceilings for me. I plan to make a little money and take some more classes at the Art Institute anyway, maybe get a masters, but honestly I'd mostly be doing it for the networking connections and keeping abreast of new techniques.
It's like the classic example of "if you can't beat 'em, join 'em." There's probably a lot of kickback against such a move by the higher ups, you know, change is scary and not guaranteed. They may also not believe it would be possible to get their brand name on other manufacturer's electronics, perhaps even tried a few times and only received unfavorable deals. I think their biggest fear would be they could spread their assets out too thin if they farm out their software separate from their hardware... but then Asus' cards, and most computer DAC accessories, are hardware upgrades with other's software or very little software. But they gotta keep trying, and in the meantime they need better marketing for their business.