I missed this thread! (started a similar one on January 23, not realizing this existed). Glad this discussion is here. I'm really looking forward to this DAC. Wanted them to build a shoebox sized USB DAC for two years now. Finally! Have been a Naim customer since the mid 1980's. One of the big reasons Naim uses Din is because the plugs have an impedance that matches the cable. They explain how they believe this affects sound over on their 'FAQs' on the Naim Forum. I'm predicting a retail here in Canada between $2300 and $2500, plus tax, based on the English price of £1250. Not cheap. But more affordable for me than their current DAC. Their existing DAC would have required a USB to SPDIF 'device' like my V-Link or a mini Toslink to Toslink for my Mac. My guess is they took a long time developing this DAC before bringing it to market, and kept it really quiet. It was quite the surprise!
I'm grabbing the first one I can get my hands on. I'm pretty addicted to the Naim sound. It's going to replace my Rega DAC. The Rega has been 'okay' for me, but I've needed more musically. I didn't get the chance to do much auditioning at the time. I'm disabled so my dealer brought the Rega by and I listened for a while and it sounded very good (close in sound to my Naim CD5i CD player) so I figured it was good enough for $1000. And would have Rega quality and value at time of resale. I'm hoping the Naim DAC has the signature Naim boogie — hard to put into words, but suffice it to say whenever I get new Naim gear I end up going through my collection well into the night. And that love affair usually goes on for months. Can't find anyone anywhere who has heard it yet. I'm new to this site, but I think the icing on the cake is the headphone jack. And I'm sure, like everything Naim does, that it will have a high quality headphone amp.